If search engine optimisation can be seen as the art of drawing people to your site, then web design is the art of keeping them there. The overall design of your website can have a significant impact on how long people remain on your site, and whether they will return again. Here are five simple web design tips that could help to increase the length of time that people spend on your website, and to guarantee return visits. Take some time out and spend a few moments with your website. Look at it from a prospective client’s point of view and really consider the points we have gone through in this article. Talk to your web design agency about implementing any changes necessary to keep visitors on your website and turn those clicks into calls.