Internet marketing, web marketing, online marketing, or whatever you want to call it, is generally a means of promoting products or services over the Internet. It’s not just about marketing online, though. It also includes marketing via email and wireless media. It also ties together the creative and technical aspects of the online world, including design, development, advertising and sales. It refers to the placement of media along the different stages of customer engagement through search engine marketing, search engine optimization, banner ads, email marketing, mobile advertising and other strategies.