Successful execution of a web design depends largely on the plan. If you overlook or ignore the planning stage of a website, there is every possibility that your customers, sales leads and profitability may go for a toss.Failure to plan is the most recurring problem in web design. Irrespective of the experience of the web designer, the planning stage is often taken lightly by him/her primarily because of lack of foresightedness. Through your website, you become an information provider, while the site visitors are the receivers of that information. When you overlook the planning stage of your website design, it is quite likely that the visitors would not be able to reach to the information you are trying to disseminate through your site.