Inbound marketing is based on the idea of generating leads and ultimately sales by organically attracting prospects through content marketing, email and social media. These channels draw consumers in with interesting, relevant content rather than a sales pitch, generating valuable leads which can be followed up and turned into sales. read more
The ecommerce market changes every year – in fact, it seems to change every few weeks or months! So it only make sense that marketing focuses should shift regularly too. Here’s an infographic with some of the top tips for targeting your online marketing this year.