Website design is a huge component of search engine optimization, and it is, in fact, one of the primary on page concerns when it comes to attracting and keeping target customers, and getting the favor of search engines. SEO is all about naturally improving one’s visibility online. This means pursuing non-paid activities that help push a site’s ranking up the search engine’s page results. A website’s look not only helps it achieve a high page ranking (and this enables it to compete for a strategic position in a specific web industry), it also gives people more reason to visit it, thereby increasing traffic, which ultimately drives it to the number one spot.

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