In this so-called global village, every product or service faces fierce competition. But, what differentiates you from the others is, the uniqueness. It is imperative to be a patch of bright yellow in a field of black. You might serve the world’s best and biggest lobster but, who would buy it if you serve it in a dirt bag? This is applicable to you no matter what you do, you might be a restaurant owner or a car dealer or even a diamond merchant. It is simple, presentation matters. This has to start with your website design because; this is what will set you apart.