Planning brand interest is among the important steps in promoting an organization’s product. A corporation’s brand is the foundation of their corporation. The definition of ‘brand’ is often described as “an organization, service, or merchandise with a ‘personality’ that is shaped by the perceptions of the audience.” In other words, a business’s brand is their corporate image, which shows the values and aims of the organization as a whole. So what creates the identity of a business in its most authentic form? Either a simple graphic symbol or icon? Or as the company name in a stylized font, or a combination of the two? It’s the company’s logo design.

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