Selling your event over an electronic medium is a tough task for most organizers. This is because it involves no face to face communication and the strategy for marketing solely depends on how you present your website and offer parallel online marketing collaterals to your prospective customers. Since the website forms the greater part of the marketing campaign, organizers should design it in a manner that is attractive and is able to easily catch the attention of the customers. It is a website’s home page design and content that will decide whether a prospective attendee goes on to visit subsequent pages relevant to your event. A design which lacks spark can turn your site in one of those that are browsed upon once in a while. Besides, there are certain other aspects which you should consider to make your event website more striking. Let me now give you a brief overview of some of these key points that gives your website an edge over your competitors.